The Most Important in Brief

The SMA vision is to facilitate the transition to sustainable sports and tourism in the mountain environment.

1. Goals

   To provide a collaborative platform that identifies and supports inspirational, innovative solutions and a regenerative economy in the mountains, the most sensitive environment to climate change.

2. Principles

   We are committed to Measure, Protect and Regenerate the mountain environment.

3. Measures

   Mountain Solutions Accelerator: fundraising and strategic partnerships to identify sustainable solutions. Science to Advocacy: become a leading 'think tank' in sustainable sport and tourism in the mountains through publication of Briefing notes to guide policy and decision making. Sustainable Sport and Tourism: engage members on their sustainability journey through support for implementation of sustainability strategies and certifications (e.g. ISO 20121) Sustainable Luxury: engage luxury brands and affiliated organizations on their sustainability journey.

4. Financing

   We have yet to receive substantive financing. We have some financing for a scientific project funded to the EU Commission: SIEPPUR - Sustainable Snow Management.

Area of Impact

• Switzerland
• Abroad, general